DTA

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Tesi etd-09282017-232109

Tipo di tesi
Perfezionamento
Autore
ALIPERTI, GIUSEPPE
URN
etd-09282017-232109
Titolo
Consumers' engagement as opportunity for crisis and disaster risk management: A tourism oriented analysis
Settore scientifico disciplinare
SECS-P/08
Corso di studi
SCIENZE ECONOMICHE E MANAGERIALI - Management
Commissione
Presidente Prof. PICCALUGA, ANDREA MARIO CUORE
Membro Dott.ssa MURANTE, ANNA MARIA
Membro Prof. RITCHIE, BRENT W.
relatore Prof. RIZZI, FRANCESCO
Membro Prof. DI MININ, ALBERTO
Parole chiave
  • consumers' engagement
  • crisis management
  • disaster risk management
  • tourism
Data inizio appello
;
Disponibilità
parziale
Riassunto analitico
This Doctoral Thesis combines four papers with the aim to investigate the role of consumers’ engagement in order to better manage crises and disasters. The study has been developed from a tourism-oriented perspective.
The literature suggests that the tourism industry is highly susceptible and vulnerable to crises and disasters (Pforr & Hosie, 2008) and tourists are particularly vulnerable because they are mobile, difficult to account for and not easy to reach with relevant information (Becken and Hughey, 2013; Bird, Gisladottir, & Dominey-Howes, 2010). However, crises and disasters may affect different stakeholders and may be described from different perspectives when referring to the tourism industry.
Our study provides some insight in order to shed the light on this complex system and to better understand the concepts of crisis and disasters within the tourism-oriented literature. In addition, this study explains how consumer’s engagement process may reduce the negative effects generated by crises and disasters focusing on the firm perspective and highlighting the consequent positive effects generated to hazard-exposed communities. The document offers a marketing-oriented perspective.
Chapter One introduces the background of the study through identifying the importance of engaging consumers in order to manage crises and disasters. In addition, this chapter outlines the research design and includes a “snapshot” of the papers included in the Doctoral Thesis to facilitate the reading of the document.
Chapter Two aims at explaining the concepts of crisis and disaster within the tourism-related literature. This chapter results to be useful to the reader as it helps to clarify some basic concepts that need to be addressed in order to facilitate crisis and disaster risk management. The article included in this section has been developed in collaboration with the United Nations University (Bonn, Germany).
Chapter Three and Four analyse the opportunities that consumers’ engagement may offer in order to better manage disasters. The studies focus on disasters generated by natural hazards. The investigations have been developed following a tourism firm perspective.
In particular, Chapter Three aims at introducing the opportunities offered by the Cause-related Marketing to the tourism firms in order to engage tourists, collect funds, and therefore increase the resilience of the communities.
On the other hand, Chapter Four offers a different investigation of disaster-oriented Cause-related Marketing campaigns. We propose an analysis of two campaigns, promoted by a fictitious hotel chain and referring to a real cause. Findings show that different disaster-related causes may generate different results, depending on the stage of disaster management they focus on (prevention Vs recovery). The study has been developed in order to contribute to generating more effective Cause-related Marketing campaigns able to collect higher amounts of money to be invested to increase the resilience of the hazard-exposed destinations.
Chapter Five analyses the opportunities that consumer engagement may offer in order to better manage a crisis. In particular, the investigation refers to the crisis of seafood consumption in Japan after the Fukushima Dai-ichi nuclear power plant (FDNPP) accident triggered by the Great East Japan earthquake and tsunami (GEJET) on 11 March 2011. The study has been developed following the Japanese fisheries and the Japanese Government perspective. The article investigates two different categories of consumers: tourists and residents. The study has been developed in collaboration with the Disaster Prevention Research Institute, Kyoto University (Kyoto, Japan).
Chapter Five outlines some final remarks.
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