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Tesi etd-01232021-113540

Type of thesis
Master univ. I liv.
Author
BOGA, ARDA
URN
etd-01232021-113540
Title
The New Age of the Wine Tourist and Wine Tourism: Opportunities for Feudi del Pisciotto
Structure
Istituto di Scienze della Vita
Course
Corsi Alta Formazione - VINI ITALIANI E MERCATI MONDIALI
Committee
relatore BALDUCCI, ALESSANDRO
Relatore TONUTTI, PIETRO
Keywords
  • tourism trends
  • wine marketing
  • wine tourism
  • wine tourist
Exam session start date
19/02/2021;
Availability
completa
Abstract
Wine tourism has been a leading branch in the recent years for the Italian hospitality sector. Thanks to its unique nature, gastronomy and culture, Sicily has also captured a share from this sector and made attempts to blend its wine tradition with innovative tourism opportunities.<br><br>Feudi del Pisciotto is a outsanding example of this blend: with its high-quality wine production activities and luxury segment-oriented Wine Relais, it positions itself into the intersection of the the dual sphere of agriculture and tourism. The whole premises assert itself as a unique point where tourists can firstly interact first hand with the wine as a product, and then explore additional services and activities, allowing for a total immersion in the world of Sicilian wine.<br><br>The facilities that Feudi del Pisciotto possess have the potential to turn it to more than a wine-themed hotel. The group has made outstanding efforts to make tourists experience the wine’s production trajectory and enrich their experiences with wine-based events and some gastronomical plans. On the other hand, based on my experiences and observations in Feudi del Pisciotto, in the end of my internship, I came to the conclusion that there are more opportunities for the group to capture the latest trends in wine tourism and innovate its offerings.<br><br>The idea of this project is to firstly delve into the world of wine tourism with an analysis of the literature. Then, it will be attempted to characterize the wine tourist and reach at a plausible segmentation. Furthermore, the changing habits of these tourists, and the current trends in wine tourism will constitute an important part of the project and allow for better recommendations that Feudi del Pisciotto can employ to craft better its marketing and tourism strategies. Lastly, the current wine tourism-related activites will be listed based on observational experiences in the internship before proceeding to the final part of the project: strategies that can be adopted to innovated Feudi del Pisciotto according to the habits and trends of the new wine tourist.<br>
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