Digital Theses Archive


Tesi etd-08312017-075824

Type of thesis
EU Business-to-Consumer Food E-commerce A Legal Analysis of the Role of Food Information in Strengthening Trust in Electronic Trade
Scientific disciplinary sector
SCIENZE POLITICHE - Politics, Human Rights and Sustainability
  • distance selling
  • Ecommerce
  • food
  • information
Exam session start date
The project aims at investigating about which is the applicable legislation in case of Business to Consumers food e-commerce within the European Single Market and in particular the information that shall be provided to consum-ers. The choice of the information tool has been privileged in consideration of the role of information in food e-commerce as a trust builder factor. The in-vestigation has an ambitious purpose that is to open a path toward the possi-bility for future development of food e-commerce legislation to enable small and medium producers to utilize this trade channel opportunity and to in-crement consumers’ willingness to purchase food products online. The focus will be on information that must be provided to the consumers as an important instrument to build trust. To what extent the EU legislative frame-work about information in food products applicable to food E-commerce is clear and adequate. The expected outcome is a detailed analysis of the appli-cable European Union legislation, possibly including suggestions for solu-tions to address normative uncertainties. To this end, the PhD thesis furnish-es the recognition of the legislative interventions that at the European level discipline the food e-commerce matter in Business to Consumers trades and which are the unclear parts that shall be interpreted to furnish a strong legal framework and fully exploit the opportunities provided by the development of a new distribution channel.<br>The study aims at answering the following questions in the given context: <br>For what reason is there a higher lack of trust in the e-commerce trade chan-nel while purchasing food in comparison to other goods, and how could it be addressed? How does the European Union legislation regulate the Business to Consumers information system applying to food e-commerce; is it clear enough to be effective? Considering that the origin is the information about food products purchased online that consumers are more interested in, could the EU certification quality schemes support the food e-commerce develop-ment? The first question aims at pointing out the main differences between foodstuff and other goods in general, facing the reason for which the growing expectations, in economic terms, of the food e-commerce are lower com-pared to other sectors. The outcome furnishes an explanation for the second question that deals with the legal information system in the European Union, underpinning the main points that must lead to the latest legislation that mainly deals with the e-commerce. The answer to the second question is the central point regarding specifically a detailed analysis of the legislation and identifying unclear aspects that need of an interpretation to do not represent an obstacle. The third question aims at identifying legal tools that already ex-ist in the European Union legal system to indicate food origin serving as a an instrument to reinforce the weak side of consumer’s trust.<br>